The Cooling Post was launched on the morning of Wednesday October 30 2013, attracting an audience of just 50 people. Now, with the website about to celebrate its first year of operation, early indications suggest that this month we could see visitor numbers (sessions) exceeding 12,000 for the first time.
“This is an incredible achievement for a website that is still not a year old and currently relies purely on the quality of its news and editorial feature content,” said Cooling Post editor Neil Everitt.
Since launch, the attractions of the site have seen visitor numbers growing steadily, reaching a high of 10,953 in July.
“Had it not been for Easter and, particularly, the summer holidays, the figures [published below] since the start of the year would have shown an unremitting upward curve,” said Everitt.
As it was, the highs of July were tempered by a drop in August as summer vacations and shut downs kicked-in across Europe and around the world. The figures recovered in September and early indications are that October will be a record month.
“Up to midnight last night, visitor numbers for the first eight days of this month hit 3,524. If repeated for the rest of the month, that would see us close to 14,000 visitors but we have learned through experience not to rely on forecasts based on such short time frames. However, I think 12,000 is achievable.”
In a further bold and unique move the Cooling Post has decided to publish its actual Google Analytics website statistics for the year to date.
“We are not frightened to reveal these figures to the industry at large or, for that matter, our competitors. When you have a good product, of course, there’s no reason not to be completely open and transparent,” said Everitt.
“We are delighted with the progress made so far but we are not resting on our laurels. Our target is 20,000 visitors per month by the end of next year.”
The number of subscribers to the Cooling Post’s twice-weekly newsletter also continues to rise. At the time of writing, subscriber numbers stand at 991. With numbers rising at the rate of around two per day, it seems likely, and apt, that subscriber numbers are set to pass the 1,000 milestone on the eve of Chillventa, Europe’s leading refrigeration and air conditioning exhibition.
Unlike many newsletter lists, the Cooling Post is growing organically using the highest industry double opt-in standards. In essence, no-one receives the Cooling Post newsletter unless they personally request to receive it.
The fact that it’s essential reading is evidenced by the average open and click rates. In the 103 newsletter editions to date, the Cooling Post newsletter has averaged an unbeatable 49% open rate. More importantly, the click rate – the number of newsletter subscribers who actually interact with one or more items in the newsletter – is an incredible 24%.