UK: Williams is offering to provide virtually any bespoke design or finish to its commercial fridges using food-safe vinyl wrapping.

Chameleon allows operators to personalise any Williams model with any colour or pattern and can even be textured to create a truly realistic finish.

“Businesses are under constant pressure to innovate and stand out from the crowd,” said Malcolm Harling, sales and marketing director of Williams Refrigeration. “Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.” 

Williams says that operators can have any design they like, in a huge variety of finishes. Chameleon can also match any RAL or Pantone colour. “It means the fridge can finally fit in with any design and décor – from industrial bricks to art deco, from the muted to the outrageous,” Harling added. 

As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs.

The Chameleon vinyl is said to meet all food hygiene requirements, is heat resistant from -40°C up to 140°C and has been awarded a B1 fire rating. It has an eight-year shelf life, and is said to be tough enough to cope with the most hectic working environments.

The cost of Chameleon will depend on the selected model and the complexity of the graphic.  The price is available on application.

Williams Refrigeration