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Above: Airco managing director Neil Fisher with Stadium Management Company owner Ehab Allam Top: The Arena before its recent rebranding

UK: Hull’s KC Stadium Sports Arena is now known as the Airco Arena after a sponsorship deal with local contractor Airco Refrigeration and Air Conditioning.

The Airco Arena is a key sporting location in Hull and situated next to the KC Stadium, home of Hull City FC and Hull FC football and rugby teams. The Arena regularly plays host to major sporting events including British Open Squash and the National Netball League, and is also the home of the Hull City Official Supporters Club on matchdays at the KC Stadium.

Established in Hull in 1991, and now employing over 80 people from five offices, Airco is one of the UK’s leading air conditioning & refrigeration contractors, providing design, installation, service and maintenance to a growing blue chip private and public sector client base.

Airco will now have their branding displayed on the exterior and interior of the arena during a four-year sponsorship.

Neil Fisher, managing director of Airco Refrigeration and Air Conditioning said: “This sponsorship provides us the opportunity to showcase our brand on a regional and national scale to the thousands of visitors the Arena attracts each year.”