Mark Viner Commercial Director Cropped 2

Mark Viner: “a strong local presence is key”

UK: Airedale International says it is beginning to reap the rewards of recent investments in export sales.

Backed by plans to increase turnover through export growth, the Leeds-based company has established branch offices in Moscow and Dubai within the last six months and strengthened relationships with its key accounts and global business partners.

This, alongside its presence at key industry events such as London’s Data Centre World, Datacenter Dynamics in Moscow and Chillventa in Nuremberg, is beginning to bear fruit  with orders recently secured for telecoms and data centre customers as far afield as China, Norway, Kazakhstan and East Africa.

“We quickly recognised that having a strong local presence was key to being taken seriously in our key growth markets,” said Airedale’s commercial director, Mark Viner.

Airedale has also appointed its first non-UK resident employee, Nissar Rahman, who will be supporting Airedale’s area manager, Andrew Walker, who moved to Dubai in 2013 to establish  Airedale’s office in the Dubai Airport Freezone.