RW Refrigeration Wholesale logoUK: Beijer Ref, the refrigeration and air conditioning wholesaling giant, is to rename its United Refrigeration wholesale business RW Refrigeration Wholesale.

Since the acquisition in 2011, Beijer Ref has taken the United Refrigeration business from a regional to national player with 11 branches and believes it is now fitting to rebrand the company in line with the fresh thinking approach.

“It is the right time to cut the apron strings as we live for the future now not in the past,” commented national operations manager Andy Berry.

“We have added three new branches to the network since becoming part of Beijer Ref in Hull, Edinburgh and Exeter. There are more new branches in the pipeline in line with our plans for market share growth,” he added.