New-Beermaster

Climate Center’s own-brand Beermaster cellar cooler is one of the products to benefit from greater stockholding

UK: Refrigeration and air conditioning wholesaler Climate Centre says it has increased its stockholding by 50% in order to ensure product availability during the coming high season.

Following unprecedented demand last year, Climate Center has increased its stockholding by 50%, compared to the same period last year, and is guaranteeing availability at all times this summer by backlogging orders by up to four months in advance. In addition, the wholesaler says it has enhanced communication channels between branches and head office and implemented robust supplier agreements. 

The new stocking initiative encompasses all key product lines, but with a particular focus on Climate Center’s own Beermaster cellar cooling range, along with air conditioning split units and refrigeration condensing units.

“We are using our experience, anticipation of customer demand and local intelligence from across the branch network to ensure that customers have access to the stock they need, when they need it, where they need it,” commented Climate Center md Andy Wighton.

Claiming to have the best supply of stock in the industry, he added: “For instance, we have more Optyma condensing units reserved than we sold throughout the 2015 peak season.”

The increased volumes of stock are said to have been strategically spread across Climate Center’s branch network and stock levels are supported by an automated system that enables immediate replenishment. 

Nikita Flanaghan, inventory planner at Climate Center, who led the project, said: “We’ve analysed sales data from last year in order to negotiate agreements with suppliers ahead of the upcoming peak season and worked more closely than ever with our branch managers and sales team to make sure the right stock is in place when and where customers want it. We can’t wait for a busy summer.”

Andy Wighton added: “Refrigeration and air conditioning products are often critical to business functionality. We have taken every measure possible to ensure that product availability is guaranteed for all customers this season. When you combine this with our new express delivery service, enabling customers to choose delivery slots and receive electronic proof of delivery, you’ve got the best service in the industry. I am extremely proud of the work my team has done to implement the initiative.”