089 Ebbsfleet Utd

Getting shirty: (l to r) Dr Abdullah Al-Humaidi, chairman of Ebbsfleet United; Steve Fleming, national sales manager, Mitsubishi Electric; Peter Varney, vice chairman of Ebbsfleet United

UK: Mitsubishi Electric is to sponsor Conference South football team Ebbsfleet United.

The Kent-based club, currently in the sixth tier of English football, will display Mitsubshi’s three diamond logo on their shirts next season.

This is the second sports sponsorship announced by the UK subsidiary of the Japanese air conditioning and heat pump manufacturer in recent weeks. The company is the official cooling and heating partner at the BMW PGA Championship at Wentworth, which starts tomorrow.

Having narrowly missed out on promotion this season in the play-off final, losing to local rivals Dover Athletic, Ebbsfleet is looking to come back stronger and win automatic promotion to the Conference Premier this coming season.

“We are delighted to be supported by such a well-known brand as Mitsubishi Electric and this deal demonstrates how far we have come as a football club both on and off the field,” said vice chairman Peter Varney.

Mitsubishi Electric says it decided to sponsor Ebbsfleet because of the family-run atmosphere of this growing club.

“We are really pleased to have been given the opportunity to support a club with such a great ethos which fits with the approach we adopt at Mitsubishi Electric,” explained Mitsubishi Electric’s Steve Fleming.

“We hope our support can help Ebbsfleet become even more of an integral part of the community as the area develops and the fan base grows,” he added.