Nick Williams

Nick Williams: building on a growing reputation

UK: British commercial refrigeration manufacturer Precision has seen sales leap by a massive 72% in July 2014, compared to the same period last year. 

Backed by the confidence of year-on-year sales growing by well over 40%, the Thetford-based company has also purchased a 50% stake in its Australian distributor.

“We’ve continued to grow steadily over the past few years, but this recent ramping up is exceptional,” says managing director Nick Williams. “Obviously the improving economy is a prime factor, but we’re also building on a growing reputation for quality, competitive pricing and a commitment to working with our distributors and customers.” 

The growth means that Precision has employed more staff and is running a night shift to ensure the company meets its delivery dates. 

The figures are even more impressive given that, unlike many catering equipment manufacturers, Precision has not been affected by the universal free school meals initiative, since it does not target the primary education sector. 

Precision launched its updated range at Hotelympia in May.  Features such as the oversize control panel enhance the models’ looks, while advanced technologies, including a new smart controller, enhance their performance and energy efficiency. 

“The 2014 models are certainly creating a lot of interest, which we expect to lead to more sales growth in the coming months,” says Nick. 

Commenting on the stake Precision has taken in its Australian distributor, CyberChill, Nick Williams said: “Australia is our second biggest market outside the UK and CyberChill is our biggest export customer. This deal cements our relationship and will make it easier for us to grow the business in the future.” 

Established in 2008, Precision Refrigeration draws on a wealth of industry knowledge, not least from Nick Williams. Nick has literally grown up in the refrigeration industry, working for his family’s former business, Williams Refrigeration, alongside his father Mike Williams. He’s done everything, from fitting compressors on the production line to managing foreign sales and manufacturing subsidiaries.