ITALY: Fujitsu air conditioning has signed a three-year partnership agreement with top Italian football club AC Milan.
The deal, prompted by AC Milan’s recent signing of Japanese player Keisuke Honda from CSKA Moscow, sees Fujitsu become an official partner of the seven-time Uefa Champions League champions.
Milan’s head of sales, Mauro Tavola, said: “Milan is an international brand and is ambitious to grow. The Japanese market is very important. After the arrival of Honda, it’s not simply by chance that a Japanese company is about to begin a partnership with us at the club. There is great compatibility between Milan and Fujitsu, in terms of our colours and success.”
“In recent years Fujitsu, as a world-wide brand, has paid great attention to the Italian market,” said Massimo Signor, managing director of Tata Fujitsu. “It became easy to choose Milan as our partner because of its history and for its visibility on an international scale. In terms of air conditioners, the Japanse brands are the top of the range.
“Through football we want to reach our customers,” “In terms of success and visibility, Milan is the number one brand in Italy and that’s why we have chosen them for this new adventure,” he added.