GEA-Group-AG-Dusseldorf-hqGERMANY: GEA has finalised its new Group structure, creating separate business areas for equipment and solutions.

Announced last year as part of GEA’s Fit for 2020 initiative, the Group is bundling and reporting the development and manufacturing of products and the provision of process solutions in two new business areas with immediate effect.

According to a statement, the new business areas are of roughly equal strength and promise greater operational synergies across technologies and applications, and standardises processes.

For GEA’s customers it provides a single national organisation per country as a central point of contact covering the entire product portfolio and offering all services on a local basis.

With administrative functions being streamlined and centralised, GEA expects to save at least €100m by the end of 2017.

In the Equipment business area, GEA is bringing together all manufacturing activities that feature standardised products and, in part, customer specific equipment offerings. As a general rule, products are manufactured in large quantities as part of large-scale series production on a standardised and modular basis.

The Solutions business area brings together all project-based offerings that extensively cover customer-specific and modular solutions.

“The new structure is designed to help us develop from a very good to an outstanding company based on a simplified, harmonised, and more streamlined organisation” commented GEA ceo Jürg Oleas. “This means the maximum possible focus within each unit, with clearly defined responsibilities in terms of applications, products, technologies, and services. In addition, the changes will safeguard and further improve our customer focus through first-rate innovations and services, rapid decision-making processes, uniform and coordinated customer management, and much more.”

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