The poster campaign, extolling the too often overlooked virtues and benefits of refrigeration, has caused quite a stir on social media and once again proved popular with the IBA judges. The campaign picked up a Silver award in the Marketing category and a Bronze in the PR category
The International Business Awards is the world’s premier business awards programme. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.
More than 3,700 nominations from organisations in more than 60 countries and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. Stephen Gill won Silver in the Small-Budget Marketing Campaign of the Year (<$3m/€5m) category, and Bronze in the Communications or PR Campaign of the Year – Low Budget (Under $10,000/€7,000) category.
A delighted Steve Gill said “To win such a prestigious international business Award is amazing. To be considered worthy of such praise from the judges who are specialists in their fields is humbling indeed. A number of judges commented that they viewed the refrigeration and air conditioning industry as ‘dry’ and ‘dull’ which made their enthusiasm for the campaign feel all the more genuine.”
The Refrigeration Awareness Campaign comprises a series of thought-provoking posters on the popular business website Linkedin. It was truly international by the very nature of social media, with many of the posters being translated into other languages. It has been estimated that the posters have received over 1 million views.
“The campaign itself is now finished but raising awareness of the importance of refrigeration is something that we will continue to do,” Steve Gill added.
The awards will be presented to winners at a gala awards banquet at the Ritz-Carlton Hotel in Toronto, Canada on October 23.
Refrigeration in a social whirl – June 16, 2014
A new poster campaign extolling the too often overlooked virtues and benefits of refrigeration is causing quite a stir on social media. So who is behind it and why is it succeeding where others have failed? Read more…