Although UK-based, the Cooling Post seeks out stories of interest to the air conditioning and refrigeration industry from around the world. As an industry and across different languages and different cultures, it faces similar problems and obstacles. Through its mix of cutting edge news, in-depth feature articles and informed comment, the Cooling Post attempts to provide you with some of the solutions.
In addition to the website, the Cooling Post, produces a twice-weekly email newsletter, mailed to an increasing number of individuals. These subscribers range from engineers, support staff and management at air conditioning and refrigeration contractors to suppliers, equipment manufacturers, end-users, environmental groups and governmental decision makers. The fact that they trust the Cooling Post’s engaging content is evidenced by the newsletters’s huge click rates, running at around 10x the industry average. Subscribing to the newsletter is free and simply achieved by filling in this subscription form.
The Cooling Post is edited by Neil Everitt (above), a journalist who has been active in the heating, ventilating, air conditioning and refrigeration industry for over 35 years.
His experience includes over 12 years as assistant editor and then editor of UK magazine Heating & Ventilating Review and well over 20 years in two spells as editor of Air Conditioning & Refrigeration News (ACR News).
The Cooling Post is free to view and welcomes contributions, comments, ideas and suggestions from the industry at large.
One of the many benefits of online marketing is the ability to accurately record and analyse a huge amount of visitor information. Once you filter out the spam and other undesirables, it provides an accurate snapshot of visitor behaviour and, perhaps more importantly from our point of view, popularity. Uniquely amongst websites, we won’t just make claims, we show you the evidence of how we are performing.
The figures below show the main monthly Google Analytics figures for the Cooling Post from January 2015 to the end of February 2016. Just over two years old, the Cooling Post continues to grow.
In fact, the Cooling Post stats show a year-on-year doubling of visitor figures as these figures comparing the months of January 2014, January 2015 and January 2016 show:
Below is a screen shot of an overview of the actual Google Analytics sessions figures for the month of February 2016, compared to January 2016: