The 2016/17 Champions Hockey League season, which started today, comprises 48 teams from across Europe. Danfoss’ sponsorship runs for one year, with the possibility of a one-year extension.
“Danfoss is already well-known in ice hockey circles: our cooling technologies are used in ice rinks around the world,” commented Heikki Hiltunen, senior vice president of sales, marketing & service for Danfoss Drives.
“The Champions Hockey League, as the only Pan-European ice hockey platform, is a highly compelling opportunity for the drives business. It offers our brands superb exposure across many of our key sales regions, such as middle and north Europe, which all hold a strong affiliation to the sport. This cooperation gives Danfoss Drives a good opportunity to offer inspiring experiences to our customers and key stakeholders.”