Haier becomes Birmingham City HVAC partner
12th August 2026
UK: Haier HVAC Solutions has been appointed official HVAC partner of Championship football club Birmingham City.
According to the football club, the partnership will see Haier provide industry-leading HVAC solutions, helping to enhance facilities, while engaging with supporters and commercial partners through a range of activations.
Birmingham City is planning to move to a new 62,000-seat stadium in 2030, as part of a multi-billion-pound Birmingham Sports Quarter in Bordesley Green.
Haier says that it is pleased to announce its involvement with Birmingham City as new opportunities emerge across the football club’s existing St Andrews stadium and the city’s developing Sports Quarter.
The evolving Sports Quarter, including future infrastructure projects and the planned new stadium, is expected to present opportunities to showcase sustainable technologies that can support modern, high-performance facilities.
The relationship has developed through Haier HVAC’s membership of the Birmingham Business Alliance, a corporate networking and members’ club powered by the football club.
“Birmingham is entering an exciting new chapter of investment and development, and we’re pleased to be contributing our expertise in sustainable HVAC solutions to projects that will shape the city’s future,” commented Bob Cowlard, Haier HVAC Solutions’ CEO.
“Through our involvement with the Birmingham Business Alliance, we’ve built strong relationships across the region, and we look forward to supporting the delivery of intelligent, energy-efficient climate solutions wherever opportunities arise within the evolving Sports Quarter,” he added.
