Haier expands cricket sponsorship
8th May 2026
UK: Haier has extended its cricket sponsorship by becoming the front of shirt sponsor for Gloucestershire Cricket Club’s Men’s and Women’s teams in this year’s Vitality Blast Twenty20 campaigns.
Gloucestershire Men will launch their T20 campaign at the Seat Unique Stadium on May 22 in a double-header fixture against Warwickshire Bears, with Gloucestershire Women also beginning their group stage campaign on the same day against Glamorgan.
This new agreement further strengthens Haier’s sporting portfolio, adding to existing partnerships with Warwickshire CCC, The Professional Darts Corporation and Liverpool FC.
Haier HVAC solutions play a key role in supporting the sustainability ambitions of Gloucestershire CCC and aligns with a broader commitment to environmental responsibility.
“This collaboration represents a significant step in strengthening Haier HVAC’s presence in the UK, aligning our brand with a club that shares our commitment to performance, innovation, and community engagement,” commented Haier HVAC Europe CEO Bob Cowlard.
“Cricket offers a fantastic platform to connect with our key audiences, and we’re excited to support Gloucestershire throughout the season while continuing to grow our footprint in the UK market.”
