LG partners with Octopus Energy

SOUTH KOREA: LG Electronics has signed a partnership with UK energy supplier Octopus Energy to combine LG’s heating and cooling solutions with Octopus’ AI-driven energy software platform, Kraken.

Octopus Energy’s proprietary Kraken platform enables consumers to optimise energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide. 

Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. 

The combined solution is designed to optimise home heating and cooling while lowering energy costs for consumers. The two companies say that in the future they plan to expand the partnership across additional products and markets. 

LG says that the partnership will enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector. 

“Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market,” said Octopus Energy founder and CEO Greg Jackson. “By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”