Panasonic support for Paralympian Cockroft

UK: Panasonic has joined forces with the Team England wheelchair racing Paralympic and World Champion Hannah Cockroft to promote environmental sustainability.

Cockroft was one of over 50 Tokyo Olympians and Paralympians from 35 different countries, who took part in the Athletes of the World campaign which challenged world leaders about the urgent need for ambitious climate action.

She is additionally using her platform to make a difference in issues beyond the sports arena, such as working with federations to reduce the use of single-use plastics. 

Panasonic says it is looking forward to working together with her on similar projects and initiatives that epitomise its core values of “contribution to society, cooperation and team spirit, and untiring effort and improvement”. The company has set ambitious targets to create a positive impact on environmental sustainability under its Green Impact initiative. 

One of the most successful para-athletes, Cockroft is a seven-time Paralympic Champion and 12-time World Champion. She will now join Team Panasonic as an ambassador focused on sustainability and inclusivity while receiving support from the company on her journey to her fourth Paralympic Games.