SURE Solutions sponsors Tranmere Rovers
30th June 2026
UK: Birkenhead-based industrial refrigeration company SURE Solutions is the new front of shirt sponsor for local EFL division 2 football club Tranmere Rovers.
The sponsorship deal will see the SURE Solutions logo on the front of the men’s first team home, away and third kit shirts as part of a new long-term partnership with the club.
Founded by Garry and Amy Shaw in 2016, SURE Solutions delivers industrial refrigeration solutions across the UK for a wide range of industries.
The partnership between Tranmere Rovers and SURE Solutions is built on shared values and ambitions, with a focus on community impact, local pride and the people behind both organisations.
“Being a Wirral-based business, Tranmere Rovers has always been close to our hearts. This partnership is about far more than sponsorship for us; it’s about supporting our local community and giving something back to an area that has played such an important role in our journey,” commented Garry Shaw.
“Many members of the SURE team are fans, so this is a proud and meaningful moment for us all. We believe in investing in the communities we’re part of, and working closely with Tranmere Rovers allows us to do exactly that.”
Tranmere chairman Mark Palios said: ”This partnership is about more than brand visibility. Garry, Amy and the SURE team have a genuine connection to Tranmere Rovers and to the wider community and that makes this a natural fit for the club.”
