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Beijer Ref and Bitzer extend trade deal

Agreeing the deal (l to r): Erik Bucher (Bitzer director sales refrigeration), Gianni Parlanti (Bitzer board member and chief sales and marketing officer), Per Bertland (Beijer Ref CEO and president) and Simon Karlin (Beijer Ref COO and executive vice president)

SWEDEN/GERMANY: Refrigeration wholesaler Beijer Ref and compressor manufacturer Bitzer have renewed their long-term partnership agreement for a further three years.

Signing the deal at the beginning of this month, Bitzer board member and chief sales and marketing officer Gianni Parlanti said: “This cooperation is beneficial for both companies due to the Beijer Ref distribution network in Europe, Asia, Africa and New Zealand. Our partnership improves the availability and choice of Bitzer products for Beijer Ref customers beyond European borders.’

The new contract covers 44 associated Beijer Ref companies, six of which are located outside Europe. In the future, Beijer Ref will continue to offer the complete range of Bitzer products and will present them through a variety of media channels as well as at trade fairs.

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