Danfoss sees the acquisition as a step up in solutions related to connectivity and the internet of things in the food retail industry. The Danish manufacturer sees the deal benefiting customers in terms of lower operational cost and improved energy efficiency.
“Acquiring Advitronic Engineering is an investment for Danfoss and part of a strategic focus to strengthen the food retail services portfolio to the benefit of our customers and partners,” Danfoss says in a statement. “Access to all relevant data at the retailers is critical to sell monitoring and controlling services, and Advitronic Engineering has developed products that enable connectivity between different control systems,” it added.
“The investment will provide us with an opportunity to position ourselves as a solution-oriented and innovative partner in smart store solutions and will further improve Danfoss’ enterprise management systems,” commented Danfoss’ food retail vice president Henrik Schurmann.
Advitronic Engineering has developed products that enable capturing data from different products and control systems in supermarkets.
“By offering better enterprise management systems across all stores of a food retailer, Danfoss can add a lot of value to our customers,” said Henrik Schurmann.
Founded in 2004, Advitronic Engineering is headquartered in Giessen in the Netherlands.