Evian unveils giant pink fridge

SWITZERLAND: A giant refrigerator has been amazing commuters at Zurich’s main railway station this week.

The 7.5m high, 3m wide pink refrigerator, created on behalf of bottled-water brand Evian by Zurich-based advertising company APG, was dramatically unveiled to the public last Friday.

Basically a working cold store, the refrigerator is part of Evian’s promotion of its new commercial featuring Spiderman – The Amazing Baby & Me 2. The refrigerator was stocked with 760 50cl bottles of Evian which were dispensed by Spiderman to commuters.

The fridge, which is being considered for inclusion in the Guinness Book of Records, will be appearing next at Basle railway station from May 2-5.