MHI integrates its acr and heating interests
22nd July 2014JAPAN: Mitsubishi Heavy Industries is to integrate air conditioning and refrigeration company with its commercial heating business.
The move will integrate Mitsubishi Heavy Industries Air-Conditioning and Refrigeration Corporation, which handles majority of domestic sales of air conditioning and refrigeration products, and Kusakabe Co Ltd, a company that deals in heating systems. The aim is to strengthen MHI’s air conditioning and refrigeration business by integrating the two firms’ sales networks as a way to achieve enhanced marketing power. Both companies are wholly owned subsidiaries of MHI.
Mitsubishi Heavy Industries Air-Conditioning and Refrigeration Corporation was launched last October through the integration of two sales companies respectively handling acr products and centrifugal chillers. In addition to pursuing stronger marketing and servicing functions, the integrated entity has been working to expand its solutions business, including integrated marketing and maintenance services, for heat pumps and chillers – markets currently in an expansionary trend.
Mitsubishi Heavy Industries Air-Conditioning and Refrigeration Corporation, through integration with Kusakabe, will now boost its heating systems operations, aiming for increased sales leveraging the expanded network achieved via last year’s integration. At the same time, the company will pursue maximum synergy merits from the new integration by aggressively expanding sales of heat pumps, chillers, etc, through the public-sector sales routes developed by Kusakabe for its heating systems.
