USA: The Mitsubishi Electric Trane US joint venture, METUS, has opened a product showroom room at its offices in Suwanee, Georgia.
The new facility has been designed so that customers can take self-guided tours through 11 stations where they can gain insight into the company and its available technology by interacting with products and videos.
“Interactive experiences will be based on a customer’s input and what they want to view,” said Brinnon Williams, senior director, residential channel development for Mitsubishi Electric Trane HVAC US. “The Product Showcase room will provide customers with innovative tools and resources previously unavailable.”
The 50/50 joint venture was established last year for the marketing, sales and distribution of ductless and VRF air conditioning systems in the US and parts of Latin America. The systems sold by the joint venture include variable speed mini-split, multi-split, and VRF air conditioners and heat pumps for homes, light commercial and commercial applications.
IR and Mitsubishi in US joint venture – 17 January 2018
IRELAND/JAPAN: Mitsubishi Electric has formed a 50/50 joint venture with Ingersoll-Rand for the marketing, sales and distribution of ductless and VRF air conditioning systems in the US and parts of Latin America. Read more…