The innovative campaign which promotes the too often overlooked virtues and benefits of refrigeration received the honourable mention at the awards presentation last week in Dubai.
The campaign, comprising a series of thought-provoking posters, was only started at the end of last year but it has created huge interest on the popular business website Linkedin. The initial series was featured on the Cooling Post in June
The brainchild of refrigeration consultant Steve Gill of Steve Gill Associates, the campaign was a winner at the recent Cooling Industry Awards and highly commended at the National ACR Awards in Birmingham, the Judges describing it as “an innovative approach to a problem which industry has been discussing for some years now”.
The judges of the Climate Control Middle East awards were impressed with Steve Gill’s efforts and praised the unique approach adopted in promoting the HVACR industry for its contribution to the society. They reported that they felt the entry deserving of the ‘Honourable Mention’, based on the quality and compelling nature of the presentation.
The Climate Control Middle East awards, organised by the magazine of the same name, saw a number of high profile international-renowned companies amongst the winners including Trox, Daikin McQuay, Evapco and Trane.
Refrigeration in a social whirl – June 16, 2014
A new poster campaign extolling the too often overlooked virtues and benefits of refrigeration is causing quite a stir on social media. So who is behind it and why is it succeeding where others have failed? Read more…