Making the Christmas jumper cool
UK: Despite the unseasonably mild weather and willingly ignoring any sartorial concerns, staff at air conditioning and refrigeration companies across the UK have been eager to support this year’s Christmas Jumper Day.
No-one’s quite sure how it started but the woolly Christmas sweater has become the UK’s anti-fashion statement of the last few years. Sporting Christmas-related images from the more conservative snowflake to any combination of reindeers, Santas and Christmas trees, the Christmas jumper now has its own “day” to raise money for charity.
On Friday December 18, workplaces across the UK wore these festive warmers in support of a wide range of charities as well as Text Santa, a charity initiative set up in 2011 by the UK’s independent tv channel ITV. This year Text Santa Christmas Jumper Day raised over £8m for three charities: Macmillan Cancer Support, Make-A-Wish UK and Save the Children. Since its inception Text Santa has raised over £29m.
Below are just a few of the air conditioning and refrigeration companies whose employees celebrated Christmas Jumper Day with style – or something approaching it.
