AMP’s Toshiba promo sees sales soar
UK: A company-wide sales initiative has helped distributor AMP achieve a 130% year-on-year increase on sales of Toshiba air conditioning equipment.
Building on what was considered a healthy performance in 2013, a company-wide sales initiative by the Welwyn-Garden-City-based specialist this year has helped sales more than double.
“Toshiba has been running a promotion on room air conditioning units, and we saw it as an opportunity to focus effort and grow sales at this end of the market,” explained AMP director Polly McConachie.
“Room air conditioners is a highly competitive sector, but with support from the manufacturer we have been able to generate a lot of interest and significantly boost sales. Our sales teams have really got behind it – and it has taken off.”
As part of the promotion the company ran a prize draw, with winners receiving a weekend in a luxury boutique hotel, a Toshiba Tablet and Arsenal Premier League tickets.
The best-selling model, said to be outstripping other units by two-to-one, is Toshiba’s 3.5kW Toshiba RAS-137 hi-wall spilt system.
The distributor has also recently expanded its sales team to support its strategic plans for growth.
“Collectively the new team has 130 years’ experience with AMP and – unbelievably – nearly 500 years in the industry,” said Polly McConachie.