CDL eyes London and the South West

UK: Sunderland-based air conditioning distributor Cool Designs Ltd is casting its eyes towards London and the South West as part of future growth plans.

CDL began in Sunderland and expanded into the North West with a base in Warrington following early success. More recently, it has opened branches at East Kilbride in Scotland, and Cannock in the Midlands.

“Having established a successful blueprint, we are now turning attention to London and the South West,” said Darrel Birkett, managing director and founder of CDL. “We see huge opportunities as a result of continuing major development projects, which lends themselves to the kind of technology we offer and our technical approach.”

Having doubled in size since 2009, with some 40% increase in sales over the past two years, Toshiba distributor CDL is looking to build on its core business in the leisure sector by targeting expansion in commercial offices.

Darrel Birkett says: “Toshiba’s developments in the high efficiency heat recovery VRF area have helped drive this, and it gives us a significant edge in the market. The manufacturer’s plans to launch the next generation of VRF later this year, the SMMS-E, are exciting and will open up further opportunities.”

In anticipation of a strong summer, CDL has invested in new warehousing and stock holding at its Warrington site, doubling capacity. It is launching a special promotion on wall-mounted split systems to capitalise on current growth in the sector. As part of this initiative, it is putting a particular focus on Toshiba’s new smaller digital inverter units, recently added to the range.