Viessmann debut at Olympia show
UK: Viessmann’s new range of display cabinets is to make its UK debut at the Caffe Culture Show at Olympia next month.
With a long history as a manufacturer of high quality cold rooms, refrigeration cells and units, the company’s portfolio was recently extended and enhanced when it acquired the Finnish Norpe Group and its expertise in the remote and plug-in refrigeration cabinet sector.
Headlining the stand at Caffe Culture this year will be the new range of AIDA, Deli and Visio cabinets, which was added to the product portfolio when the company acquired Norpe in 2013.
AIDA is a family of energy efficient eco-friendly cabinets that users can mix and match to meet any retail situation, while the Deli range includes the new 175 backloader with its big volume and wide display frontage to increase sales of ready-to-eat meals, sandwiches and drinks. The Visio is of three/four-sided glass construction making it striking in appearance while improving store security and visibility.
Steve Steadman, Viessmann’s sales and marketing director for the UK, explained the company’s presence at the Caffe Culture Show is a vital first step in cementing the Viessmann brand in the minds of both current and potential UK buyers of cabinets.
“UK buyers will be familiar with these top quality products as refrigeration solutions for a whole host of chilled retail scenarios but not necessarily under the Viessmann brand, and we are very keen to bring the two together at key shows like Caffe Culture.”
The Caffe Culture Show runs at Olympia from May 13-14.