Appointed Haier’s French territories sales manager

FRANCE: Haier has appointed Melvyn Balmain as sales manager for its French speaking Belgian and French overseas territories. 

Balmain brings a wealth of experience and expertise to Haier. His impressive background includes a degree in sales and management. He began his HVAC career at Clim+, a leading French specialist distributor, where he progressed from junior sales representative and worked his way up to sales manager over the 10 years he was there. 

Subsequently, Balmain transitioned to the manufacturing side, spending the next ten years with prominent companies like LG Air Conditioning, Panasonic, and Aldes. During this time, he successfully introduced new brands to the market, expanded teams, and significantly increased revenues.