Beijer Ref determined to maintain business as usual

SWEDEN: Per Bertland, CEO of refrigeration and air conditioning wholesaler Beijer Ref, has reassured customers that the company is determined to keep its worldwide business running as normally as possible.

In the midst of the coronavirus crisis, Bertland recognises society’s reliance on refrigeration. “A significant part of our end customer base consists of supermarkets and food retailers. As society as a whole, now more than ever relies on them serving us with essentials, they must be provided with refrigeration technique, products, and components to be able to run their businesses without any disruptions,” he states in a letter to customers.

Beijer Ref currently operates more than 400 branches in Europe, Africa, and Asia Pacific. “Our ambition is to keep as many of them open as possible, fully stocked with products. Added to that, we have made efforts to increase our level of e-commerce, and we have expanded our delivery service.” 

The company’s factory in Wuxi, China, producing heat exchangers and cooling units, has been running as usual for the last month and its site in Italy is also open and said to be delivering products to European branches.

“This is a time for commitment and standing united as a whole. I am proud of the fighting spirit of the entire staff at Beijer Ref. We will keep doing our utmost to be a reliable partner to our customers, suppliers and end-users,” Per Bertland says.