Carel Thailand joins the group’s other sales offices on the continent: the Hong Kong subsidiary, responsible for southeast Asia (with representative office Malaysia), Carel Korea, Carel Japan, Carel India and Carel China.
The Carel Group also operates through its Asian distributors in Vietnam, Indonesia, Taiwan and the Philippines.
Carel says it intends to become the national leader in the sale of refrigeration control solutions in Thailand, a product sector where significant growth is expected, before eventually expanding into the air conditioning sector.
Asia Pacific accounts for more than 20% of Carel’s sales, with a significant market share that is forecast to grow rapidly over the next three years.
“The opening of this subsidiary in Thailand represents a further important step in the development of our distribution and service network in the southeast Asian market, one that for us is of significant strategic importance”, commented Francesco Nalini, Carel group managing director.
“Having a direct presence in the country will allow us to respond adequately to the needs of a rapidly growing market, and position ourselves to effectively exploit future growth in the area.” he added.