Euro heat pump sales down 22% in 2024
3rd July 2025
BELGIUM: Latest figures from the European Heat Pump Association reveal that 2.31 million heat pumps were sold in 19 European countries in 2024, a drop of 22% on 2023.
In a challenging year for heat pump manufacturers, the most severe falls were found in the Czech Republic with sales declining 64% and Germany with a 48% drop. The UK market was one of only three in Europe to have grown last year along with Ireland and Portugal, thanks to a steady support scheme for consumers.
The countries with the highest sales were France with 546,000 heat pumps sold, and – quite far behind – Italy with around 348,000 units. In terms of sales per 1,000 households, the leaders in 2024 were Norway with 48 sales per 1,000 households and Finland with 33.
The number of heat pumps installed compared to a country’s population varies hugely across Europe, indicating a massive potential for greater roll-out.
The top country, Norway, has 632 heat pumps installed for every 1,000 households, closely followed by Finland at 524.
While the UK bucked the sales trend with a 56% increase in sales, only around 3.5 heat pumps were sold for every 1,000 households – 14 times less, proportionately, than Norway. The UK now has a stock of 19 heat pumps per 1,000 households.
The latest figures from the 19 countries add up to a total stock of around 25.5 million installed heat pumps in Europe. This means around 12% of European households have a heat pump.
In terms of technology, the biggest sales were of reversible air-to-air heat pumps (875,000) followed by heating-only air-to-water heat pumps (668,000).
The countries covered by the report are Austria, Belgium, Czechia, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the UK.
The EHPA has also been able to gather estimated sales for 2024 from nine additional European countries for the first time. This was done by using 2023 sales figures from the EurObserv’ER Heat Pump Barometer 2024 and adding 2024 sales estimates from heat pump manufacturers. These are Bulgaria with 8,000 heat pumps sold; Croatia with 8,000; Cyprus 3,000; Greece with 18,000, Latvia with 4,000; Luxembourg 1,000; Malta 6,000, Romania with 10,000 and Slovenia with 13,000.
The trends for the past few years show that the market grew for a decade, hit a peak in 2022, and since then has come back down to previous levels. The record year of 2022 can be put down to Russia’s invasion of Ukraine which sent gas prices skyrocketing. The falling sales since then is attributed to changes and reductions in government support schemes, rocking consumer confidence; a sluggish economy with a cost of living crisis, and the price of subsidised gas coming back down, as well as considerable misinformation circulating about heat pumps.
The current slowing of heat pump market growth means Europe is likely to miss its energy security and climate ambitions. On current trends (based on 2015-2021 average sales growth), Europe will fall short of its 60 million heat pump target for 2030 by 15 million heat pumps – a 25% gap.
The2025 European Heat Pump Report is available from the EHPA website.
