Euro heat pump sales show slight increase
17th October 2025
BELGIUM: The European heat pump market is showing a slight yet uneven recovery this year, according to new statistics from the European Heat Pump Association (EHPA).
Following a 22% sales drop in 2024, sales in 13 European countries increased by 9% on average in the first six months of 2025, compared to the corresponding period last year. In the first half of 2024, 898,000 heat pumps were sold. This went up to 980,000 in the first half of 2025.
The 13 countries covered represents around 80% of the market.
“Despite this slight rebound, overall market confidence is still lower than in the record sales year of 2022,” the EHPA records. Progress is constrained by policy uncertainty and reduced incentives, according to national experts.
According to the HPA, the sector continues to face challenges which put consumers off, like shifting national subsidy schemes, a cost of living crunch and higher electricity prices compared to gas. It also notes an ongoing slowdown in building renovations as well as in new-build homes.
“If supported by the structural reforms still missing in many markets – including predictable policies, the shifting away of taxes on electricity bills and streamlined incentives schemes – the European heat pump market can return to sustainable growth,” the EHPA insists.
