Haier scores World Cup of Darts sponsorship

ITALY: Haier HVAC Solutions has been named as an official partner of the 2025 World Cup of Darts. 

The sponsorship deal with the Professional Darts Corporation (PDC) will see the Haier HVAC name featuring on the shirt sleeve of every player and on the main event stage at the World Cup of Darts 2025. 

The international event will see 40 nations from around the world competing for the prestigious World Cup title and £450,000 prize at Frankfurt’s Eissporthalle from June 12-15. The event is shown in over 135 countries, reaching over 4 million viewers. 

Welcoming Haier’s involvement, PDC’s head of commercial Adam Perfect said: “The multi-national reach of the Haier brand aligns with the global nature of the event and we look forward to working with them across what promises to be a successful event.”

The partnership will see activations across the World Cup of Darts to engage with over 20,000 attendees at the Eissporthalle in Frankfurt, as well as hosting key customers and clients at the event.

Haier HVAC CEO Bob Cowlard stated: “Partnering with the PDC for the Darts World Cup contributes to our growing portfolio of sports sponsorship activities. Being involved with this prestigious event gives our brand undeniable European and Global coverage whilst aligning with key trade audiences that enjoy watching and attending the darts.”