Starting operations in June, the Japanese manufacturer says the new branch will focus on market research and business development in order to bolster the company’s business offering mainly in the sub-Saharan region.
The new branch office will be headed by general manager Hidetoshi Nishiyama, who has around eighteen years business experience in Africa.
Mitsubishi Electric has been operating in South Africa since the 1970s, selling its air conditioning, factory automation and visual information equipment equipment through local distributors. It currently sells lifts and escalators through a local sister company.
In 2014 the company generated a turnover of approximately €38m across the African continent.