Poster campaign picks up more awards

CHINA: The social media poster campaign extolling the virtues of the refrigeration industry continues to pick up awards around the world.

The brainchild of Steve Gill, president-elect of the UK Institute of Refrigeration and proprietor of Derby-based Stephen Gill Associates, the poster campaign, which has already picked up awards in the UK and the Middle East, has now had success in China.

The innovative campaign comprises a series of thought-provoking posters – the first created towards the end of 2013 – and promotes the too often overlooked virtues and benefits of refrigeration. It has created huge interest on the popular business website Linkedin.

The campaign has now cleaned up in the 2015 Asia-Pacific Stevie Awards with two Gold and two Silver awards. It took Gold in both the Low Budget Communications/PR Campaign and the Small-Budget Marketing Campaign of the Year categories and Silver in the Social Media Focused Communications/PR Campaign and Online Marketing Campaign of the Year.

The Asia-Pacific Stevie Awards will be presented to winners during a gala event on June 5 in Shanghai, China.