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Simmons heads Precision sales in Dubai

Les Simmons: joining Precision in Dubai

UAE: Les Simmons, a man with a long history in ice machines, has been persuaded out of retirement to join commercial refrigeration equipment manufacturer Precision.

Les, who has worked with some of its top refrigeration brands, including Scotsman and Hoshizaki, for over thirty years, has been appointed by Precision as managing director of its Middle East sales office in Dubai.

He retired in December 2016 from his role as manager of the Gram Hoshizaki office in the Middle East, but soon decided it wasn’t for him. 

“I still have fire in my belly,” he says.  He soon found he had several job offers, but Precision was the one that appealed most.  “I met Nick Williams [Precision’s MD] about four years ago and we clicked. Of course his father Mike is a legend in the industry.  What I like about Precision is the positive attitude throughout the organisation, the quality of the equipment, the impressive R&D, and the fact that they really listen to their customers. It’s my type of company.”

Nick Williams is delighted to welcome Simmons to the Precision family. “Our brand is still relatively new to the Middle Eastern market,” he says. “However, we’ve made great inroads over the past couple of years, supplying equipment to some of the region’s leading hotels, restaurants and fine dining establishments.

“Les has vast experience and knowledge of the Middle East market and we plan to build on this foundation to establish Precision as the “go to” company for quality refrigeration in the region.”

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