The latest grocery share figures from market analysts Kantar Worldpanel for the 12 weeks ending July 20, record an Aldi growth rate of 32%, lifting its market share to 4.8% and placing it just behind Waitrose on 4.9%. Similarly, Lidl sales have grown by nearly 20% and it has held onto its record share of 3.6%.
Not that Waitrose is giving up without a fight: the upmarket store grew sales by 3.4% – a figure far better than those above them and well above the industry average.
Among the big four grocers, both Asda and Sainsbury’s have held onto their market shares of 17.0% and 16.6% respectively. Conversely, Tesco and Morrisons have recorded losses with sales for both outlets declining by 3.8% compared with this time last year.
Iceland has posted a small drop in sales, its first since 2005, but has retained its 2.0% share.
With price inflation falling for the tenth successive period and now standing at 0.4%, market growth has fallen to 0.9% – the lowest figure for 10 years.