Celebrity designer to raise heat pump awareness

UK: Daikin UK has teamed up with interior designer and television personality Laurence Llewellyn-Bowen in a campaign to raise consumer awareness of heat pumps. 

The campaign, called Modern Home Must Haves, will run until the end of the year and seeks to position heat pumps as a key component of every low-carbon home.

The campaign is underpinned by Daikin research that surveyed 2,000 homeowners and renters about their expectations of a modern home. According to the research, 81% of respondents believe that features such as a heat pump, an EV charging point and solar panels are now a modern home must have, with 90% agreeing that they are a key consideration for home buyers.

While 94% believe that everyone has the responsibility to protect the environment for future generations, with 81% wish their current home was more environmentally friendly, 71% did not know how to improve the environmental impact. 

And, while 91% believe the government should be doing more to stop the use of fossil fuels in UK homes, heat pumps scored a relatively low 18% amongst the the eco-aware generation. Items such as solar panels (44%), triple glazed windows (43%), top grade insulation (36%), smart lighting (36%) and EV charging points (28%), were deemed more desirable if money was no object.

“The research clearly shows that that homeowners and renters are becoming more environmentally aware,” commented Daikin UK’s residential new business director Iain Bevan. “However, the government needs to work with the industry to educate people about the benefits of heat pumps and to address many of the myths about them. The heat pump industry hasn’t got the resources to do this on its own.”