UK: Having brought its different units under a single Wolseley banner in 2018, the plumbing, heating and cooling wholesaler, is again highlighting its refrigeration and air-conditioning business as Wolseley Climate.
The UK company, which is still up for sale by its US owners Ferguson, says it has made the change to highlight and signpost the business’ key specialisms and make it easier for customers to find the help and expertise they need.
The change also applies to its Wolseley Pipe business. The plumbing and heating elements of the business remain largely unchanged, but the key areas of the brand will be more clearly distinguishable in Wolseley’s dual-sited specialist branches.
“In January 2018 our business brought together its different units under a single Wolseley brand. As the specialist trade merchant, this meant our customers could access our entire range, all in one place. This gave us a unique position as a merchant and it’s something we don’t want to lose,” explained Wolseley Climate and Wolseley Pipe MD John Hancock.
“But what we also have, uniquely, is specialist people in each field. We want to be able to direct our customers to our experts in branch, online and on the phone to help with their end-to-end project delivery – so they can benefit fully from working with our sector specialists, who can now be easily identified under our banners of Climate and Pipe,” he added.