Evomart promises an evolution in distribution
UK: Bradley Bray, one-time head of sales at Advanced Engineering, is back in the industry with Evomart, a new specialist wholesaler of HVAC and refrigeration tools, parts and components.
Describing itself as an “evolution in distribution”, Bray’s new company, Evomart, seeks to provide all skilled workers and staff with the necessary tools, equipment, and knowledge they need.
Operating from premises in Aldermaston, Berkshire, Evomart is already stocking around 200 lines, including CPS tools, Trumaxx fans and fan motors, Dry All filters, Blackmax refrigerant recovery unts and Hydra-Zorb clamps and supports. It will also be selling LG split system air conditioners.
Bradley Bray sees Evomart Ltd filling a gap in the market, where smaller less well represented supplier brands needed an alternative route to market.
“We aim to offer the best quality products at the best possible prices, but tailor our brand representation through single brand distribution,” he said. “We deal direct with key suppliers, and sell direct to their target audiences, acting as an extension to their businesses, with technical, marketing and sales functions.”
Not content with just selling product, Evomart is looking to create a resource on its website for refrigeration and air conditioning engineers. In a tie-up with Business Edge, Evomart will be promoting training courses, as well as providing access to the Hampshire training provider’s Master Class series of instructional articles. The website also carries a number of instructional manufacturers’ videos and industry news.
While the Aldermaston facility includes a trade counter, Bray expects most orders to be made via the website.
To encourage loyalty, Evomart is offering VIP membership for £15.00 per month. VIP members are entitled to a 10% discount on all products and up to 25% off LG air conditioning split systems, as well as free delivery on orders and exclusive promotions.
Further details here.