UK: Martin Richards, who was recruited to head new Midea air conditioning distributor FG Europe UK last year, has moved to the new Beijer Ref/MHI joint venture 3D Plus.

A statement from Beijer Ref UK this morning said: “Martin Richards, a stalwart of air conditioning distribution, has joined 3D Plus as business director and will head all UK operations.”

3D Plus was formed in March as a UK and Ireland joint venture between Swedish refrigeration wholesale group Beijer Ref and Mitsubishi Heavy Industries. It followed MHI’s split from UK distributor AMP following the latter’s purchase by rival air conditioning manufacturer Panasonic.

Martin Richards has spent nearly 30 years in the UK air conditioning sector. Following positions with Carrier and Mitsubishi Electric he joined Fujitsu UK in 1998, spending 12 years as managing director before becoming UK and Ireland manager for Hitachi Air Conditioning. He moved to set up FG Europe UK (not to be confused with FG Eurofred) as part of the Greek-owned Feidakis Group last year.

No further details have yet been released but Martin Richards is quoted as saying : “I am delighted to be setting up this new joint venture between Beijer Ref and MHI. The MHI brand is very strong in the UK and through this joint venture 3D Plus will undoubtedly grow on this success.”

The 3D name recalls that of the former MHI distributor 3D Air Sales, founded in 1997, which became part of the HRP group in 2004.

Related stories:

Beijer Ref and MHI form UK joint venture – 12 March 2018
UK: Swedish refrigeration wholesale group Beijer Ref AB has formed a joint venture with Mitsubishi Heavy Industries to market MHI air conditioners in the UK and Ireland. Read more…

FG Europe to sell Midea air conditioning – 5 December 2017
UK: A new company, FG Europe UK, has been established to sell Midea air conditioning in the UK. Read more…