MHI accelerates air conditioning growth plans

UK: Increasing sales of Mitsubishi Heavy Industries air conditioning has prompted a recruitment campaign for its MHI Projects and MHI Direct sales teams.

The expansion of the business follows the the formation last year of a UK joint venture with Beijer Ref in the UK & Ireland, with its wholesalers HRP, Dean & Wood, RW Refrigeration Wholesale and DWG Ireland and consultant specification support from 3Dplus. 

The company is now in the process of recruiting experienced regional sales managers.

“It’s clearly the right time for more of the UK and Irish markets to see MHI as a key player,” said MHI sales director Harriet Evans. “I am keen to engage with new and existing contractors and to support them with an outstanding product range at a keen market price. I am therefore investing more into our dedicated air conditioning sales team to back up our fantastic distribution partners.

New support brands MHI Direct and MHI Projects have been launched with encouraging results to date.”

The MHI Direct teams are based in Manchester and Leeds with a further team planned for London. Headed by Becky Smith, these teams provide dedicated support for all MHI air conditioning enquiries and product selections and are responsible for promotion of the new 3 Diamond loyalty scheme.

MHI Projects is a dedicated field-based sales management team located across the UK. National sales manager Paul Melia said it was crucial to support larger contractors and the VRF product range with training to back up its extended seven-year warranty. 

Training academies are located in Walthamstow and Slough with new locations being built in Bristol and Sheffield.

Related stories:

Beijer Ref and MHI form UK joint venture – 12 March 2018
UK: Swedish refrigeration wholesale group Beijer Ref AB has formed a joint venture with Mitsubishi Heavy Industries to market MHI air conditioners in the UK and Ireland. Read more…