New faces support Williams’ distributors

UK: Williams Refrigeration has a number of new appointments to strengthen its relationship with its distributor network.

The new team includes Garry Allitt, who has been promoted to national sales manager, and Kaj Sandom, who joins Williams as national account manager including responsibility for foodservice consultants.

Another new recruit, Tony Prince, is Williams’ new business development manager. Steven Grahamslaw has been appointed as area sales manager for Scotland and Haydon Hendry, who joined Williams from sister company Falcon, is area sales manager for the Midlands and North East.

“The current economic climate make these unpredictable times for foodservice equipment manufacturers and distributors,” said Malcom Harling, Williams’ sales and marketing director. “At the same time we’ve made extensive changes to our product portfolio over the past couple of years, with several new developments and solutions. We believe these new products give us a real opportunity, especially in a challenging market. Our new sales structure is designed to help our team work even more closely with our business partner distributors, to help them, and us, maximise the business potential.”