Presentation is icing on the cake

UK: A London-based cupcake business is now showcasing its refrigerated produce in a specially converted van as it delivers to outlets across the country. 

The new refrigerated concept has been built on a Maxus e-Deliver 3 by Burnley-based refrigerated vehicle specialist CoolKit for its customer Lola’s Cupcakes. The company delivers more than 20,000 cupcakes and more than 1,200 large celebration cakes every day.

The van’s electrically-powered body has large display windows at the rear and a viewing panel down each side to showcase the cakes onboard the van as they travel across London and beyond. Lola’s fleet of 31 vehicles delivers the delicacies from its West London bakery to branded outlets in tube and railway stations across London, its concessions in Selfridges and Harrods, and to delivery destinations nationally.

The requirement for transparent viewing panels meant that the CoolKit team had to design bespoke bodywork to ensure that the temperatures required could still be maintained when using an alternative material to a standard conversion.

Commenting on the concept build, Lola’s Cupcakes managing director Asher Budwig said: “Lola’s transport manager finds that people are always asking if we have cupcakes on board our vans, so we thought that finding a way to showcase the product as it’s heading to its destination would be a clever way to advertise.”