Swegon creates new UK brand identity

UK: Swegon is bringing together all the group’s UK room unit brands of Waterloo, NACO and Air Diffusion under one brand identity – Waterloo by Swegon.

The company says that the new Waterloo by Swegon brand identity will reflect its position as the UK’s largest manufacturer of air terminal devices.

Since the acquisition of Waterloo in 2020, the HVAC group has been working to fully integrate its UK business, which is now operating from its new Vantage Point factory in Snodland, Kent.

“The new brand is an opportunity for our customers to benefit from our extensive technical expertise and the product selection flexibility afforded by such a wide range,” said UK&I business unit director Andrew Collard. “The consolidation of Swegon’s room unit product portfolio is a natural fit and creates exciting opportunities for the business and our customers.”

To further meet the specific needs of the UK market, Swegon promises further investment in technical innovation, sustainability, and digitalisation initiatives.

“Our customers will have access to more great products, but with added benefits like environmental product declarations, BIM and cloud selection tools designed to make their lives easier,” said UK&I room unit product manager Daniel Jones.