North Africa and West Africa were previously directly managed from France, the Alfa Laval office there representing 22 countries from Tunisia to Congo. In order to capture and respond to business opportunities in the region, Alfa Laval has now opened a permanent sales office in Accra to serve Nigeria, Ghana, Cameroon, Ivory Coast and Senegal.
In addition to technical expertise, the new office will provide commissioning, troubleshooting, standard maintenance and training. It will be supported by a back office based in France and a network of West African channel partners.
“Companies in the region face numerous challenges and follow several trends,” commented Cyril Massard, new regional business manager for West Africa. “On the one hand, the standards of living and energy costs are rising and, on the other hand, industries must deal with ageing equipment and tight work spaces. These trends and challenges require the experience and know-how that Alfa Laval can now offer locally.”
According to Alfa Laval, West Africa has outperformed the rest of Africa economically in recent years and the GDP of the region is rising steadily.
Alfa Laval’s solutions for the oil and gas industry will address the needs of the region’s growing offshore exploration and production sector and the company’s equipment and processes for food and beverages will serve the local demand for processed food. Alfa Laval’s marine and diesel range will also contribute to electricity production.