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Beijer Ref and Bitzer extend trade deal

Bitzer’s Gianni Parlanti (left) and refrigeration sales director Erik Bucher in a video conference with Beijer Ref heads of staff

SWEDEN/GERMANY: Wholesaler Beijer Ref and compressor manufacturer Bitzer have extended their ongoing partnership agreement for another three years.

Beijer Ref has been a supplier of Bitzer’s refrigeration and air conditioning products for many years, with Bitzer, in return, providing various forms of support, including training courses for Beijer Ref employees.  

The new three-year partnership extension, covers more than 430 Beijer Ref branches in over 35 markets primarily in the Asia-Pacific region and Africa as well as in Europe. 

Recognising Bitzer’s wide product portfolio, Beijer Ref CEO Per Bertland commented: “They are also in the forefront when it comes to providing high technology solutions based on natural refrigerants.

Gianni Parlanti, Bitzer’s chief sales and marketing officer added: “Since the last contract extension in 2018, we’ve expanded our collaboration beyond Europe. And our efforts have already begun to bear fruit with respect to products and, more importantly, digitalisation and lowering CO2 emissions – always with a focus on the most energy efficient solution.”

Related stories:

Bitzer and Beijer Ref sign deal for ANZ10 June 2020
AUSTRALIA/NEW ZEALAND: Bitzer compressors and associated products will now be available in Australia and New Zealand through branches of Swedish refrigeration and air conditioning wholesaler Beijer Ref. Read more…

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