World News

Industry news and insights from Europe and around the World

UK News

Latest news and developments in the United Kingdom

Products

Keep up-to-date with the latest new products and technology

Features

General articles, applications and industry analysis

Bitzer opens office in Pakistan

Gianni Parlanti (left), MD of Bitzer Italia and Martin Büchsel, chief sales and marketing officer and member of the management board at Bitzer, at the virtual office opening

PAKISTAN/GERMANY: Compressor manufacturer Bitzer has opened a sales office in Karachi – its first office in Pakistan.

While Bitzer compressors and other products have been well represented and used in the Pakistan market for decades, the new facility provides direct contact with its own office for sales and after-sales services.

The German manufacturer claims to be the very first compressor manufacturer to operate directly in Pakistan. The Pakistan office will report to Bitzer Middle East in Dubai.

As the sixth largest population in the world, Pakistan is recognised as a growing market with a very young population and rising sectors such as housing, textile, food and beverages. 

Speaking at today’s foundation ceremony, Stefan Leitl, MD of Bitzer Middle East, said: “We are very confident of the future potential of Pakistan, which is why we are developing a personal presence there. It has always been one of the most important goals for Bitzer to get closer to our customers. In addition, product availability is a huge topic for the Pakistan market. We are going to offer sales and support for OEMs and distributors and already have several special projects in the pipeline.”

Bitzer’s country manager Pakistan, Sami Jamil (centre) celebrates the opening

Bitzer’s country manager Pakistan, Sami Jamil, confirmed that Bitzer wanted to provide customers with maximum support, and would be assisting its OEMs and further developing its distribution network. “Moreover, our end users need access to original spare parts and oils, which is why we will establish Green Point in Pakistan later this year,” he added.

The foundation of Bitzer Pakistan will also see the company taking action against counterfeit compressors, spare parts and poor-quality oils that it says are becoming more and more prominent in the country. 

Bitzer Pakistan (SMC Private) Ltd is based at 404B, Fortune Towers, Razi Road, Block No. 6 PECHS, Karachi, Pakistan. Tel.: +92 21 4383 331 and +92 21 4383 332.

Latest News

27th February 2024

Leak detection software attracts $5m funding

USA: The refrigerant leak detection software created by San-Jose-based Axiom Cloud has attracted $5m in funding to accelerate deployment of the technology.
27th February 2024

Midea opens showroom in New York

USA: Chinese air conditioning and heat pump manufacturer Midea has opened its first national showroom and distribution centre in New York.
27th February 2024

European heat pump sales down 5% in 2023

EUROPE: After a decade of increases, heat pump sales in Europe fell by around 5% in 2023 – and market analysts are expecting this downward trend to continue this year.
26th February 2024

Modine buys Canadian AHU manufacturer

USA/CANADA: Modine has entered into a definitive agreement to acquire Canadian air handling unit manufacturer Scott Springfield Manufacturing. 
26th February 2024

Stulz partners on immersion cooling

GERMANY/NETHERLANDS: Stulz Modular, the data centre design, build and maintenance services provider, is cooperating with Dutch immersion cooling specialist Asperitas in the field of liquid cooling.
26th February 2024

Brian Streatfield 1936-2024

UK: Brian Streatfield, a man who was instrumental in the formation of Carrier in the UK during the 1970s, died at the weekend. He was 87.