Chigo signs Jackie Chan
27th December 2014
CHINA: Martial arts film star Jackie Chan has been signed up as the face of the Chinese air conditioning brand Chigo.
The internationally-known actor will act as brand ambassador for 2105 as the Chinese manufacturer looks to increase sales from its current turnover of €1.32bn.
In a press conference just before Christmas, Chigo chairman and ceo Li Xinghao, said that Jackie Chan’s “brave and responsible image meets Chigo’s positioning of the leader of a high-end brand. He maintained that Jackie Chan’s signing would improve the brand value and deepen domestic and foreign market sales.
At present, Chigo products have been sold to more than 200 countries and regions, including Europe, United States, Middle East, South America and Southeast Asia. Chigo claimed to be the first to adopt cloud technology to its air conditioners in 2012 and is now rolling the technology out around the world.
